Focus:

Very much like our India Idol Academy, we have had very promising discussions with Times of India who owns the Miss India Property.

The Academy would expand the focus to attract a larger segment than prospective beauty contestants - just as Idol Academy expands its focus to attract all kids who love to sing or want to learn

It would Cascading levels of courses that deal with a range of teen and young women’s issues, engaging adolescent girls and young women in a unique way that creates esteem-enhancing learning experiences, expanding their definition of Beauty:

1) Looking your best: fashion, makeup, health and fitness
2) romance, love and sex
3) Western and traditional roles: finding your voice in work and at home.

Brand Tie-in:

The opportunities for sponsorship and brand tie-ins are too numerous to list – we can create competition among select brands to be involved.

LearningWare:

This is an Academy whose revenue potential justifies significant investment in LearningWare development. The premise of KarmYog Education Network will be powerful and important, as a force to coalesce young women as they seek greater respect and power in India. Full suites of LearningWare, support apps, web community are all critical pieces that make this a groundbreaking initiative. Like with India Idol Academy, the learning process is one that can be sustained for years through a very exciting Learning with the Legends program.

Distribution:

This is primarily an urban-based Academy that would leverage the KarmYog Junction distribution network being established to deliver Indian Idol.

Targets:

In 5 years, 500,000 annually Average annual revenue/student: Rs 5000, Target revenue: Rs 250 Cr.

Keys to Meeting Targets :

Brand association. The tone and approach of the OmniDEL™ learningware will attract significant positive press and will energize support from women leaders across India. The urban KarmYog Junction distribution network will be having a significant foothold established and this Academy will strengthen and solidify it.